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Meet Pedro,
A Senior Facebook & Youtube Ads Media Buyer
A Senior Facebook & Youtube Ads Media Buyer
Pedro has worked as a a Senior Facebook & Youtube Ads Media Buyer for 9 Figure Direct Response TV  (DRTV) & eCommerce Companies, International Performance Marketing Agencies, and 7 & 8 Figure Personal Brands.

As a Senior Media Buyer, Pedro is an expert at running ads as well as creating high-performance marketing strategies for his clients, including creative design, copywriting, funnel building, email marketing and automation.

Pedro has more than 10 years of experience running Facebook & Instagram Ads, Youtube Ads, Google Ads, Amazon Sponsored Ads and TikTok Ads.

With Facebook Ads, he has managed more than $7 Mio in Ad Spend and generated more than $30 Mio in revenue for his clients.

With Youtube Ads, he has managed more than $2 Mio in Ad Spend and generated over $8 Mio in revenue.

Pedro has achieved exceptional results by using top-notch media buying and optimization tactics, implementing tracking, reporting the right KPIs, understanding attribution, and using automated rules.

Pedro works very closely with creative teams to help them with the ad creative design process. Thanks to his extensive experience and talent, he has a very clear idea of what type of ad, hook and CTA may perform better for a specific combination of offer, vertical and avatar.

Pedro won his first ClickFunnel's "Two Comma Club" Award in August 2021.

He has taught Facebook&Instagram and Youtube Ads in different offline and online courses and workshops.
Pedro has worked as a a Senior Facebook & Youtube Ads Media Buyer for 9 Figure Direct Response TV (DRTV) & eCommerce Companies, International Performance Marketing Agencies, and 7 & 8 Figure Personal Brands.

As a Senior Media Buyer, Pedro is an expert at running ads as well as creating high-performance marketing strategies for his clients, including creative design, copywriting, funnel building, email marketing and automation.

Pedro has more than 10 years of experience running Facebook & Instagram Ads, Youtube Ads, Google Ads, Amazon Sponsored Ads and TikTok Ads.

With Facebook Ads, he has managed more than $7 Mio in Ad Spend and generated more than $30 Mio in revenue for his clients.

With Youtube Ads, he has managed more than $2 Mio in Ad Spend and generated over $8 Mio in revenue.

Pedro has achieved exceptional results by using top-notch media buying and optimization tactics, implementing tracking, reporting the right KPIs, understanding attribution, and using automated rules.

Pedro works very closely with creative teams to help them with the ad creative design process. Thanks to his extensive experience and talent, he has a very clear idea of what type of ad, hook and CTA may perform better for a specific combination of offer, vertical and avatar.

Pedro won his first ClickFunnel's "Two Comma Club" Award in August 2021.

He has taught Facebook & Instagram and Youtube Ads in different offline and online courses and workshops.
Pedro's Work Has Been Responsible For Generating Tens Of Thousands Of Leads And Tens Of Millions Of Dollars In Revenue

ECOMMERCE

SELLING
products in the hotel & travel, health & beauty, home & kitchen, fitness, garden and beverage verticals, as well as seminar /event tickets, via a Full Funnel Advertising Strategy 
(FB and YT Ads, Google Ads, TikTok Ads, AZN Ads...)

LEAD GENERATION
SELLING 
SOLAR & 
Photovoltaic 
SYSTEMS 
in the Solar Space 
via a Full Funnel 
Advertising Strategy 
(FB and YT ads) 
with a QUIZ 
to Application 
Funnel

LEAD GENERATION
SELLING Infoproducts in the MARKETING
& SALES 
Space via a Full Funnel Advertising Strategy 
(FB, YT, TT & 
Google Ads) with a 
Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
Infoproducts in the MINDSET Coaching Space via a Full Funnel Advertising Strategy 
(FB, YT and Google Ads) with a 
Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
Infoproducts in the MONEY & FINANCE Coaching Space via a Full Funnel Advertising Strategy 
(FB and YT Ads)  with a
Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Products in the BUSINESS ACQUISITION  Coaching Space via a Full Funnel Advertising Strategy (FB and YT Ads) with a Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Services in the ONLINE FITNESS BUSINESS Coaching Space via a Full Funnel Advertising Strategy
(FB, YT and TT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
Infoproducts in the PARENTING Coaching Space via a Full Funnel Advertising 
Strategy 
(FB and YT Ads) with a VSL, Book and Webinar to Application 
(Call Booking) Funnels

LEAD GENERATION
SELLING
High Ticket Services in the PASSIVE INCOME INVESTMENT 
Space via a Full Funnel Advertising Strategy 
(YT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Services in the PEAK PERFORMANCE Coaching Space via a Full Funnel Advertising Strategy 
(FB and YT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Services in the HEALING & NATURAL MEDICINE 
Space via a Full Funnel Advertising Strategy 
(YT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
Water Sprinklers, Medical Treatments or Biofilters in the LOCAL SERVICES Space via a Full Funnel Advertising Strategy
(FB Ads) with a VSL Funnel

Here Are Some Of The Businesses And Brands That Pedro Has Worked For:
Pedro Has Experience In A Wide Range Of Digital Marketing Verticals and Services

Ecommerce

Lead Generation

Info Products

Personal Branding

Facebook Ads

Youtube & Google Ads

Sales Funnels

Email Marketing

PPC

Social Media Marketing

Video Marketing

Pedro Masters A Bunch Of Tools. 
Tools That Have Already Helped Him Make Tens Of Millions Of Euros for His Clients
3 Key Facts That Define Who Pedro Is
FACT #1
From Leads, Appointments, Booked Calls... to Clients
"Leads are the blood of a business." Without them, a business cannot grow and may stagnate or even die.

But generating quality leads is just the beginning... You then need to tweek the funnel's next most important steps: generate appointments and booked calls, both at an acceptable cost.

Once you have your funnel dialed in, you need to make sure the other three elements: Product, Audience and Offer, are clearly defined and dialed in too.

If one or more of these elements is not good enough, then you're unfortunately not ready to scale. 

However, the moment you get the four elements dialed in and aligned with your advertising, it's the moment to start scaling with ads...
FACT #2
More Clarity & Focus
"To achieve your goals and to get what you want in life, you need clarity and focus."

Without these two important "ingredients", we are set to struggle and eventually fail. As a successful performance marketer you gain the proper focus and clarity when:

Know your GOALS. 
What do you want to achieve (ROAS, CAC, Revenue...)? You need to break your goals down into quarterly, monthly, weekly, even daily goals... So you are aware of how you are doing at any point in time and can make corrections when needed.

Know your NUMBERS. 
A media buyer/performance marketer needs to know his numbers: Clicks, CTR, Leads, CPL (Cost per Lead), Applications, CPApp (Cost per Application), Booked Calls, CPBC (Cost per Booked Call), Show Up Rate, Sales, ROAS, Conversion Rate...
FACT #3
Productivity & Work-Life Balance
I am a proud father of two amazing kids, an 8 and a 5 year-old, and I obviously love to find quality time to spend with them.

However, I am also competitive by nature, and I want to keep pushing myself and keep working in challenging jobs, big projects. 
I want to help startups and businesses to scale.  

I believe that making the effort to create a healthy work-life balance allows you to boost your level of productivity.

Increased productivity leads to an increase in the efficiency and quality of the work we do, delivering better results for your customers.

Which eventually pays off... because a happy customer rewards the company with better profits.
These 3 Valuable Skills Have Helped Pedro Not Only To Master The Performance Game In Soccer, But Also Have Allowed Him To Succeed As A Performance Marketer
Global Player
Top Performer
Coach
Global Player
One of Pedro's greatest passions is soccer. He started playing soccer as a little kid.

Pedro was born in Barcelona. And since a very young age, he was able to watch the FC Barcelona games live in the Nou Camp Stadium in Barcelona.

When playing soccer in his early years, Pedro already showed that, either as a goalkeeper or as a field player, he was able to switch off from the outside world and focus 100% and exclusively on the game. He was ready to fight for each ball and do whatever was needed to help the team perform at its highest level to win the game.
Top Performer
Pedro is a high performer individual, analytical, and results-oriented. 

Regardless of discipline or topic, Pedro always pushes himself to perform at the best of his abilities to either WIN (soccer) or DELIVER the best RESULTS possible (performance marketing). 

Be it as a soccer player, soccer coach, or performance marketer, Pedro will never give up before he makes things happen before he achieves his goals. 

He will do whatever it takes to make his ads perform and obtain an acceptable ROAS (Return On Ad Spend).
Coach
As a soccer coach, Pedro analyzes and identifies the team's needs. According to the selected tactic for a specific game, he then visualizes and decides where each player may perform better to win the game. 

Pedro is a great communicator and has a unique ability to deliver the message in a very clear manner. which makes players believe and follow his vision/plan. 

His winning track record speaks by itself. So far Pedro has coached 4 different clubs/teams and competed in 5 leagues, winning 5 out of the 5 leagues (a 100% win rate).
The Art Of Coaching & Training
Pedro masters the art of coaching not only in the field of soccer but also in the field of performance marketing and overall digital marketing. His clients and colleagues appreciate his clarity and valuable inputs when strategizing around new funnels, webinars, ad concepts, landing page videos...

Pedro has successfully trained performance marketing teams and has been able to bring new team members from performance marketing beginners to performance marketing experts in less than 12 months.
Pedro's Educational Path
  • Pedro holds a Master's Degree in Industrial Engineering and a Master's Degree in Business Administration.
  • He also holds a Sales Training Certification from Sandler.
  • In the last years, Pedro has been able to learn from some of the best digital marketers in the world and attend some top conferences for performance marketers such as Affiliate World, Geek Out, FB & Ecommerce Mastery Live, Ad World or Ecom World.
  • ​All these skills have helped Pedro scale brands and businesses in different verticals and industries.

1994-2001

Industrial Engineering
ETSEIT
UPC
Terrassa

2001

Master Thesis Industrial Engineering 
CVUT
Prague
Czech Republic

2008-2009

International Executive MBA
IE Business School
Madrid

Fudan School of Management & 

IE Business School
Shanghai
China

2010-2011

Certified Sales Training “President’s Club”
Sandler
Guatemala

2018-2022

Conferences:
Geek Out BCN
Barcelona
2018

FB & IG Ads
Facebook 
Hamburg
2019

FB & Ecommerce Mastery Live
Barcelona
2019

Affiliate World
Bangkok
 2019

Ad World
2021

Ecom World 2021

Affiliate World
Barcelona 2022
(coming soon)

2013-2022

Certifications:
Google Ads
 
Courses:
Facebook Ads,
Copywriting, 
Email Marketing,
Youtube Ads,
Amazon Whitelabel
...

  • Through his engineering studies and professional experience Pedro developed his analytical and quantitative skills and became adept at finding and managing creative solutions to a variety of technical problems.
  • ​His International Executive MBA at IE Business School enabled him to master his marketing, entrepreneurship, and strategy skills.
  • His Certified Sales Training at Sandler enabled him to learn how to sell without being a typical 'salesman.' With no gimmicks, but with valuable principles to focus upon in the sales process.
Pedro speaks 5 languages and has studied and worked in 10 countries across 5 continents

LANGUAGES

English
Proficient/
Fluent

German
Proficient/ Fluent 

French
B2
 Upper-intermediate Lycée Français, Vienna
Austria
2013

Spanish
Native/
Bilingual

Catalan
Native/
Bilingual

COUNTRIES

EUROPE

Spain

Austria

Germany

United Kingdom

Czech Republic

NORTH AMERICA

United States

Canada

LATIN AMERICA

Guatemala

Honduras

El Salvador

Nicaragua

AFRICA

Morocco

ASIA

China

Pedro speaks 5 languages and has studied and worked in 10 countries across 5 continents

LANGUAGES

English
Proficient/
Fluent

German
Proficient/ Fluent 

French
B2
 Upper-intermediate Lycée Français, Vienna
Austria
2013

Spanish
Native/
Bilingual

Catalan
Native/
Bilingual

COUNTRIES

EUROPE

Spain

Austria

Germany

United Kingdom

Czech Republic

NORTH AMERICA

United States

Canada

LATIN AMERICA

Guatemala

Honduras

El Salvador

Nicaragua

AFRICA

Morocco

ASIA

China

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Inquiries @ Pedro@PedroSoler.Me