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Meet Pedro,
A results-oriented Head of Performance Marketing, Fractional CMO and Senior Performance Marketing Strategist
A results-oriented Head of Performance Marketing, Senior Performance Marketer, Digital Marketing Strategist and Fractional CMO
As a results-oriented Head of Performance Marketing, Fractional CMO and Senior Performance Marketing Strategist with over a decade of experience in direct response marketing, performance marketing, and strategic leadership, I have consistently driven significant growth for 7, 8, and 9-figure companies. My expertise includes Direct-To-Consumer brands, high-ticket coaching and lead generation businesses, personal brands, and performance marketing agencies, where I've led teams to optimize marketing strategies, reduce costs, and scale revenue.

My comprehensive marketing strategy integrates expertise in media buying, creative design, copywriting, conversion rate optimization, email marketing, and automation.

With a proven track record in driving eCommerce, lead generation, and high-ticket coaching growth, I am highly data-driven and passionate about increasing ROI and transforming ambitious goals into measurable success.

Career Highlights:

Built and Led High-Performance Marketing Teams, fostering a culture of innovation and performance to exceed KPIs, aligning marketing efforts with the company’s mission and revenue targets.

Drove €40M+ Revenue Growth for 9-figure Direct Response TV (DRTV) & eCommerce company. Managed €10M+ in ad spend across Facebook, Instagram, Google, YouTube and Amazon Sponsored Ads, scaling eCommerce revenues to over €40M by optimizing paid marketing channels.
As a results-oriented Head of Performance Marketing, Senior Performance Marketer, Digital Marketing Strategist and Fractional CMO with over a decade of experience in direct response marketing, performance marketing, and strategic leadership, I have consistently driven significant growth for 7, 8, and 9-figure companies. My expertise includes Direct-To-Consumer brands, high-ticket coaching and lead generation businesses, personal brands, and performance marketing agencies, where I've led teams to optimize marketing strategies, reduce costs, and scale revenue.

My comprehensive marketing strategy integrates expertise in media buying, creative design, copywriting, conversion rate optimization, email marketing, and automation.

With a proven track record in driving eCommerce, lead generation, and high-ticket coaching growth, I am highly data-driven and passionate about increasing ROI and transforming ambitious goals into measurable success.

Career Highlights:

Built and Led High-Performance Marketing Teams, fostering a culture of innovation and performance to exceed KPIs, aligning marketing efforts with the company’s mission and revenue targets.

Drove €40M+ Revenue Growth for 9-figure Direct Response TV (DRTV) & eCommerce company. Managed €10M+ in ad spend across Facebook, Instagram, Google, YouTube and Amazon Sponsored Ads, scaling eCommerce revenues to over €40M by optimizing paid marketing channels.
Architect of Growth Strategies with Advertorials for 8-figure cosmetics brand. Developed marketing strategies to fuel growth. Created high-value content offers—listicles and advertorials—and managed media buying, capturing new colder audiences while reducing customer acquisition costs and increasing ROI.

Accelerated Growth for 8-Figure Pet Supplement Brand. As Senior Media Buyer, scaled campaigns by driving targeted traffic to high-value content offers—listicles, advertorials, and VSLs—through high-converting ads, playing a key role in the brand’s significant expansion.

Drove €3M in annual revenue for a high-ticket coaching brand. by strategically managing and optimizing marketing funnels and ad campaigns, delivering qualified appointments for the sales team.

Designed and implemented a targeted paid marketing strategy for a Solar Company in Germany, producing thousands of high-quality leads through optimized YouTube, Google, and TikTok ad campaigns.

Transformed a struggling high-ticket coaching business’s marketing operation, by replacing an underperforming media buyer, leading to an immediate turnaround.

Scaled Client Revenues to New Heights ($100K-$300K) in monthly revenue by optimizing funnels (webinars, VSLs, application forms, landing pages, opt-ins) and ads, while maintaining cost-effective lead generation and sales metrics.

Achieved the ClickFunnels "Two Comma Club" Award, showcasing the ability to drive over $1M in revenue through a single funnel, reflecting deep expertise in high-ticket marketing strategies.

ECOMMERCE

SELLING
products in the hotel & travel, health & beauty, home & kitchen, fitness, garden and beverage verticals, as well as seminar /event tickets, via a Full Funnel Advertising Strategy 
(FB and YT Ads, Google Ads, TikTok Ads, AZN Ads...)

LEAD GENERATION
SELLING 
SOLAR & 
Photovoltaic 
SYSTEMS 
in the Solar Space 
via a Full Funnel 
Advertising Strategy 
(FB, YT & Google ads
with a QUIZ 
to Application 
Funnel

LEAD GENERATION
SELLING Infoproducts in the MARKETING
& SALES 
Space via a Full Funnel Advertising Strategy 
(FB, YT, TT & 
Google Ads) with a 
Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
Infoproducts in the MINDSET Coaching Space via a Full Funnel Advertising Strategy 
(FB, YT and Google Ads) with a 
Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
Infoproducts in the MONEY & FINANCE Coaching Space via a Full Funnel Advertising Strategy 
(FB and YT Ads)  with a
Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Products in the BUSINESS ACQUISITION  Coaching Space via a Full Funnel Advertising Strategy (FB and YT Ads) with a Webinar to Application 
(Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Services in the ONLINE FITNESS BUSINESS Coaching Space via a Full Funnel Advertising Strategy
(FB, YT and TT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
Infoproducts in the PARENTING Coaching Space via a Full Funnel Advertising 
Strategy 
(FB and YT Ads) with a VSL, Book and Webinar to Application 
(Call Booking) Funnels

LEAD GENERATION
SELLING
High Ticket Services in the PASSIVE INCOME INVESTMENT 
Space via a Full Funnel Advertising Strategy 
(YT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Services in the PEAK PERFORMANCE Coaching Space via a Full Funnel Advertising Strategy 
(FB and YT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
High Ticket Services in the HEALING & NATURAL MEDICINE 
Space via a Full Funnel Advertising Strategy 
(YT Ads) with a Webinar (VSL) to Application (Call Booking) Funnel

LEAD GENERATION
SELLING
Water Sprinklers, Medical Treatments or Biofilters in the LOCAL SERVICES Space via a Full Funnel Advertising Strategy
(FB Ads) with a VSL Funnel

Businesses and Brands Pedro Has Contributed To:
Pedro's Experience Spans Numerous Digital Marketing Verticals and Services

Ecommerce

Lead Generation

Info Products

Personal Branding

Facebook Ads

Youtube & Google Ads

Sales Funnels

Email Marketing

PPC

Social Media Marketing

Video Marketing

Harnessing Powerful Tools, Pedro Amplifies Client Success to Tens of Millions
Three Key Facts That Define Who Pedro Is
FACT #1
Strategic Growth From Lead Acquisition to Sale
In the dynamic realms of ecommerce, high-ticket coaching, lead generation and marketing agencies, leads are more than just the lifeline—they're the starting point of a meticulously crafted journey to growth and scalability. But the journey from capturing leads to transforming them into clients involves more than just a numbers game. It requires a finely tuned strategy that encompasses not just lead generation but also effective nurturing through appointments and booked calls, all while maintaining an acceptable cost.

Critical to this journey is the alignment of four fundamental elements: Product, Audience, Offer, and Funnel Strategy. Without a seamless integration of these components, scaling remains a distant goal. But once these elements are perfectly aligned with your advertising efforts, that's when the real magic of scaling begins.
FACT #2
Clarity & Focus in Strategic Marketing
Achieving ambitious growth targets in the diverse landscape of digital businesses—from eCommerce platforms to coaching services and beyond—demands unwavering clarity and focus. The path to success is paved by setting clear objectives (be it ROAS, CAC, or revenue targets) and dissecting these into manageable timeframes. This approach ensures that at any given moment, strategic adjustments are not just possible but actionable based on real-time performance.

Understanding your metrics is paramount. In the complex ecosystem of digital marketing, knowledge of key performance indicators—from Clicks, CTR, Leads, Cost per Lead, Booked Calls, Purchase and beyond—is not just beneficial; it's essential. It's this granular insight that empowers strategic decision-making, ensuring each campaign is not just a step toward your goal but a leap.
FACT #3
Balancing Productivity with Life's Priorities
As a devoted parent and an ambitious professional, I embody the quest for a harmonious balance between personal fulfillment and professional excellence. I am driven by a dual commitment: to propel businesses to unprecedented heights of success while cherishing every precious moment with my children.

This balance is not merely a personal choice but a strategic advantage. A healthy work-life balance enhances productivity, elevates work quality, and, by extension, cultivates client satisfaction. After all, in a world where success is measured by outcomes, the happiness of both clients and their customers is the ultimate barometer of our achievements.
These three valuable skills have not only helped Pedro master the performance game in soccer but have also enabled him to succeed in his marketing career
Global Player
Top Performer
Coach
Global Player
Pedro's journey as a global player began with his deep-rooted passion for soccer, nurtured from his earliest days as a child in Barcelona. 

Immersed in the city's rich football culture, he grew up attending FC Barcelona matches at the iconic Nou Camp Stadium, where his lifelong love for the game was ignited.

From his formative years on the pitch, Pedro demonstrated an unparalleled focus and dedication, whether defending the goal as a goalkeeper or contributing across the field. 

His ability to disconnect from the world and devote himself entirely to the game exemplified his commitment. 

Ready to battle for every ball and take any action necessary, Pedro's early experiences laid the foundation for his ethos as a global player: a relentless pursuit of excellence and an unwavering desire to elevate his team to victory.
Top Performer
Pedro is a top performer, characterized by his analytical mindset and results-oriented approach.

In every endeavor, Pedro is driven by a relentless pursuit of excellence, whether it's securing a win on the soccer field or achieving outstanding results in performance marketing.

His versatility shines through in his roles as a soccer player, coach, or performance marketer, demonstrating an unwavering commitment to his objectives. 

Pedro's determination is evident in his refusal to settle for anything less than success.

Dedicated to making an impact, he employs whatever strategies necessary to optimize ad performance and achieve a satisfactory Return On Ad Spend (ROAS). 

Pedro's approach embodies the essence of a top performer: never relenting until the goals are not just reached, but surpassed.
Coach
As a soccer coach, Pedro exhibits a strategic mindset, meticulously analyzing and pinpointing the team's specific needs. 

His tactical acumen allows him to craft game plans tailored to each match, carefully positioning players where they can excel and significantly contribute to securing a victory.

Pedro's exceptional communication skills further distinguish him; he articulates strategies and insights with clarity and conviction, inspiring confidence and adherence to his vision among players.

His track record of success is a testament to his effectiveness as a coach. Leading four different clubs across five leagues, Pedro has achieved an impressive feat: winning titles in all five leagues he has competed in, maintaining a perfect 100% win rate. 

This unparalleled achievement underscores Pedro's prowess in coaching, strategic planning, and leadership, marking him as a coach who not only sets ambitious goals but also knows precisely how to attain them.
The Art Of Coaching & Training
Pedro embodies the essence of coaching and training across multiple domains, showcasing exceptional prowess not just in soccer but also within the intricate world of performance and digital marketing. 

His ability to impart wisdom, provide clear strategic direction, and offer invaluable insights into new funnels, webinars, ad concepts, and landing page videos garners high praise from clients and colleagues alike.

Pedro's expertise extends beyond guidance; he excels in developing talent, having effectively trained performance marketing teams to achieve remarkable transformations. 

Under his mentorship, individuals have journeyed from novices to performance marketing experts in less than a year. 

This feat not only highlights Pedro's comprehensive understanding of digital marketing strategies but also underscores his profound ability to inspire growth, cultivate skills, and foster expertise, truly mastering the art of coaching and training.
The Educational Journey of Pedro
  • Pedro holds a Master's Degree in Industrial Engineering and a Master's Degree in Business Administration, 
  • complemented by a Sales Training Certification from Sandler.
  • Over recent years, Pedro has enriched his knowledge by learning from some of the world's leading digital marketers and attending premier conferences for performance marketers, including Affiliate World, Geek Out, FB & Ecommerce Mastery Live, Ad World, and Ecom World.
  • ​These skills have enabled Pedro to successfully scale brands and businesses across various verticals and industries.
  • Through his engineering studies and professional experience, Pedro honed his analytical and quantitative skills, becoming proficient in devising and implementing creative solutions to a wide range of technical challenges. 
  • ​Pursuing an International Executive MBA at IE Business School further refined his expertise in marketing, entrepreneurship, and strategic planning.
  • Additionally, his Certified Sales Training at Sandler taught him effective sales techniques that eschew typical 'salesman' tactics in favor of principled, value-focused approaches to the sales process.

1994-2001

Industrial Engineering
ETSEIT
UPC
Terrassa

2001

Master Thesis Industrial Engineering 
CVUT
Prague
Czech Republic

2008-2009

International Executive MBA
IE Business School
Madrid

Fudan School of Management & 

IE Business School
Shanghai
China

2010-2011

Certified Sales Training “President’s Club”
Sandler
Guatemala

2018-2022

Conferences:
Geek Out BCN
Barcelona
2018

FB & IG Ads
Facebook 
Hamburg
2019

FB & Ecommerce Mastery Live
Barcelona
2019

Affiliate World
Bangkok
 2019

Ad World
2021

Ecom World 2021

2013-2022

Certifications:
Google Ads
 
Trainings:
Facebook Ads,
Copywriting, 
Email Marketing,
Youtube Ads,
Amazon Whitelabel
...

Pedro is fluent in five languages and has studied and worked in ten countries across five continents.

LANGUAGES

English
Proficient/
Fluent

German
Proficient/ Fluent 

French
B2
 Upper-intermediate Lycée Français, Vienna
Austria
2013

Spanish
Native/
Bilingual

Catalan
Native/
Bilingual

COUNTRIES

EUROPE

Spain

Austria

Germany

United Kingdom

Czech Republic

NORTH AMERICA

United States

Canada

LATIN AMERICA

Guatemala

Honduras

El Salvador

Nicaragua

AFRICA

Morocco

ASIA

China

Pedro speaks 5 languages and has studied and worked in 10 countries across 5 continents

LANGUAGES

English
Proficient/
Fluent

German
Proficient/ Fluent 

French
B2
 Upper-intermediate Lycée Français, Vienna
Austria
2013

Spanish
Native/
Bilingual

Catalan
Native/
Bilingual

COUNTRIES

EUROPE

Spain

Austria

Germany

United Kingdom

Czech Republic

NORTH AMERICA

United States

Canada

LATIN AMERICA

Guatemala

Honduras

El Salvador

Nicaragua

AFRICA

Morocco

ASIA

China

© 2024 PedroSoler.Me All Rights Reserved

For inquiries, please contact pedro@pedrosoler.me

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